A Journey of Elegance and Entrepreneurship
Find your true calling and pursue it with all your heart.
Welcome to the world of Zahra Azima, a visionary entrepreneur with a rich tapestry of experiences that spans continents and industries. Born in Tehran, Iran, Zahra's academic journey led her to Tehran University, where she earned a master's degree in Economics and Leadership.
Embarking on her professional career, Zahra started at the prestigious audit firm Coopers & Lybrand (now PWC) in Tehran, laying the foundation for her success in the finance industry. In 1988, she made a pivotal decision to move to Sweden, where she continued to make significant contributions as an Auditor, Controller, CFO, and board member for numerous Swedish companies based in Stockholm.
Beyond the boardroom, Zahra has always harbored a profound passion for weddings and fashion. From a young age, she closely followed the evolution of major fashion houses, fostering a deep appreciation for elegance and style. After a fulfilling career in finance, Zahra decided to turn her childhood dream into reality, dedicating herself full-time to the world of weddings.
In 2011, she founded the iconic wedding boutique WHITE, a haven for brides seeking exclusivity and sophistication. Known for its exceptional service, WHITE quickly became synonymous with timeless elegance, featuring a curated selection of exclusive brands in both bridal and party dresses.
Zahra's journey didn't stop there. In 2018, she embarked on a new venture in Stockholm, exploring the world of beautiful porcelain. Her philosophy centers on the belief that exquisite tableware enhances not only the visual appeal but also the taste of a dining experience.
Drawing inspiration from global travels, Zahra has curated unique collections and styles suitable for every occasion.
Her dedication to perfection extends to the finest details, exemplified by the "Golden" dinnerware, seamlessly transitioning from the grandeur of the Nobel Banquet to the vibrancy of a festive after-work mingle. The golden edges embody a classic allure, making each piece a cherished favorite, meant to be used and admired time and again.
Join Zahra Azima on a journey where elegance meets entrepreneurship, where each endeavor reflects a commitment to excellence and a passion for creating unforgettable moments.
In 2021, Zahra Azima embarked on a new adventure, relocating to the picturesque coastal town of Cascais, Portugal. Not long after her arrival, she immersed herself in creative projects within the real estate sector. With her keen eye for design and dedication to quality, Zahra spearheaded several remarkable renovations, transforming ordinary properties into extraordinary homes.
Success is not final, failure is not fatal: It is the courage to continue that counts.
Winston Churchill
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